Funny Ameriquest Commercials
Americanquest used these various senarios again during the superbowl, it reaches a very wide audience and can be the situations you can find yourself in, in life!!
http://www.youtube.com/watch?v=QOixDP-SdKw&feature=PlayList&p=03F2BDE12BE38162&playnext_from=PL&playnext=1&index=10
Saturday, April 24, 2010
Snickers Commercial: Road Trip
Snickers used this ad during the superbowl, it is so clever to use 2 divas in the ad to get their message across to their target audience.
http://www.youtube.com/watch?v=zLrsCnBvQFo
Snickers used this ad during the superbowl, it is so clever to use 2 divas in the ad to get their message across to their target audience.
http://www.youtube.com/watch?v=zLrsCnBvQFo
Fear Advertising Appeals
A fear appealfear appealA psychological basis that motivates the viewer toward the advertiser’s goals by emphasizing negative consequences that can result unless a consumer takes the recommended action. dwells upon the negative consequences that can result unless a consumer takes the recommended action. A recent advertising campaign for the Volkswagen Jetta took this approach; spots depict graphic car crashes from the perspective of the passengers who chatter away as they drive down the street. Without warning, another vehicle comes out of nowhere and brutally smashes into their car. In one spot, viewers can see a passenger’s head hitting an airbag. The spots end with shots of stunned passengers, the damaged Jetta, and the slogan “Safe happens.” The ads look so realistic that consumers have called the company asking if any of the actors were hurt. Advertisers often resort to fear appeals when they want to bring about a radical behavior change, such as driving responsibly, eating healthily, or quitting smoking.
http://www.youtube.com/watch?v=wtaXjzQQGE8
A fear appealfear appealA psychological basis that motivates the viewer toward the advertiser’s goals by emphasizing negative consequences that can result unless a consumer takes the recommended action. dwells upon the negative consequences that can result unless a consumer takes the recommended action. A recent advertising campaign for the Volkswagen Jetta took this approach; spots depict graphic car crashes from the perspective of the passengers who chatter away as they drive down the street. Without warning, another vehicle comes out of nowhere and brutally smashes into their car. In one spot, viewers can see a passenger’s head hitting an airbag. The spots end with shots of stunned passengers, the damaged Jetta, and the slogan “Safe happens.” The ads look so realistic that consumers have called the company asking if any of the actors were hurt. Advertisers often resort to fear appeals when they want to bring about a radical behavior change, such as driving responsibly, eating healthily, or quitting smoking.
http://www.youtube.com/watch?v=wtaXjzQQGE8
Celebrity Endorsements - Beyonce Knowles
Beyonce Heat Perfume - 2010
Emporio Armani - 2007
House of Deréon - 2004 (founder)
Tommy Hilfiger - 2004
Pepsi - 2002, 2004, 2005
L'Oreal - Spokesmodel, 2003
http://www.youtube.com/watch?v=hp6KMRbVLJQ&NR=1
Beyonce has a very clean cut reputation and had always maintained it over the years despite the fact she is marred to Jay-Z. She is being used more and more by companies to endorse their products due to her reputation and she is a role model to young girls. She is not super skinny (of the size 0 club) just normal size, keeps fit as a regular person would, no extreme diets etc. People can associate themselves with her, they respect and admire her more because of this, as well as being a superstar she has never given in to the pressure of the cut-throat celeb obsessive-ness with weight loss.
Beyonce Heat Perfume - 2010
Emporio Armani - 2007
House of Deréon - 2004 (founder)
Tommy Hilfiger - 2004
Pepsi - 2002, 2004, 2005
L'Oreal - Spokesmodel, 2003
http://www.youtube.com/watch?v=hp6KMRbVLJQ&NR=1
Beyonce has a very clean cut reputation and had always maintained it over the years despite the fact she is marred to Jay-Z. She is being used more and more by companies to endorse their products due to her reputation and she is a role model to young girls. She is not super skinny (of the size 0 club) just normal size, keeps fit as a regular person would, no extreme diets etc. People can associate themselves with her, they respect and admire her more because of this, as well as being a superstar she has never given in to the pressure of the cut-throat celeb obsessive-ness with weight loss.
Monday, April 5, 2010
Diet Coke Puppet Ad
I love these ads they are so funny so girly but yet correctly targeted
http://www.youtube.com/watch?v=f3JjtZlPdLs
http://www.youtube.com/watch?v=f3JjtZlPdLs
Flora by Guicci
Love love love this ad…I think its so innovative, creative and exciting – love the perfume too!!
http://www.youtube.com/watch?v=v3KXWUvvjo8
http://www.youtube.com/watch?v=v3KXWUvvjo8
Examples of product placement in movies, tv shows…
"Castaway" (FedEx) and "You've Got Mail" (AOL). James Bond checking his Omega watch or Superman eating Cheerios. “Collateral” he's driving a cab with a big "Bacardi Silver" ad on top throughout the film.….and of course “Waynes World” with so many obvious product placements.Its even been brought into popular TV shows “Friends” with bottle of jagerbomb on the fridge throughout the whole series.
Now entertainment shows have product placement “American Idol” with coca cola glasses on table – the Federal Communications Commission in the US is expected to relook the rules for product placement in television shows as the strategy of inserting brands in entertainment becomes more widespread.
Now entertainment shows have product placement “American Idol” with coca cola glasses on table – the Federal Communications Commission in the US is expected to relook the rules for product placement in television shows as the strategy of inserting brands in entertainment becomes more widespread.
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