Celebrity Endorsements - Beyonce Knowles

Beyonce Heat Perfume - 2010
Emporio Armani - 2007
House of Deréon - 2004 (founder)
Tommy Hilfiger - 2004
Pepsi - 2002, 2004, 2005
L'Oreal - Spokesmodel, 2003

http://www.youtube.com/watch?v=hp6KMRbVLJQ&NR=1

Beyonce has a very clean cut reputation and had always maintained it over the years despite the fact she is marred to Jay-Z. She is being used more and more by companies to endorse their products due to her reputation and she is a role model to young girls. She is not super skinny (of the size 0 club) just normal size, keeps fit as a regular person would, no extreme diets etc. People can associate themselves with her, they respect and admire her more because of this, as well as being a superstar she has never given in to the pressure of the cut-throat celeb obsessive-ness with weight loss.